Sunday, March 30, 2014

#10) New Media: Audiences & Spectatorship

      Having worked in theatre and film as a writer and director, I recall making decisions based on prospective audience members, and can relate to Janet Murray’s concerns on the intensity of spectator Immersion (pg. 103):
-How can we enter the fictional world without disrupting it?
-How can we be sure that imaginary actions will not have real results?
-How can we act on our fantasies without becoming paralyzed by anxiety?

Yet what if we negate these concerns entirely, and embrace the spectator disrupting the story, creating real results, and embracing their exploration in the fantasy world? Star Wars Uncut (2012), the collective fan-based cinema montage of Star Wars Episode IV: A New Hope (1977), does just that.
After watching the film, I found the Henry Jenkins reading on Convergence to be most pertinent to the experience of critiquing this unique film. For the production, the entire 2-hour movie was split in 15-second segments and dispersed to fans that reenacted the segment however they liked. Then the 796 film segments were collected and edited back together in the correct order. As a viewer, this made it impossible to become “immersed” in the film because you only had 15 seconds to enjoy each clip before it disappeared forever. By remaining distanced and alienated from the world of the film, this project allows you to closely study the convergence of old and new media, the co-dependent relationship between producers and consumers, and the extreme relevance of Jenkins’s core claim:
“…convergence represents a shift in the ways we think about our relations to media, that we are making that shift first through our relations with popular culture, but that the skills we acquire through play may have implications for how we learn, work, participate in the political process, and connect with other people around the world.” (23)
He also emphasizes that the convergence culture, is “where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways.” (2) This is all exemplified in Star Wars Uncut. To recap my experience with the film, I am going list key observations that I made as I watched it, therefore getting a sense of my spectator “stream of consciousness”, since I was never fully “immersed” in the movie. This also fits the nature of the film: a new interpretation or idea every 15 seconds.

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MY SPECTATOR STREAM OF CONSCIOUSNESS:

-This movie could offend die-hard Star Wars fans. Does some of it seem disrespectful at all? How much weight should we ever give the audience’ critiques and interpretations of our work? If I was George Lucas, how should I feel about this movie: flattered or ashamed?

-I wonder what the other filmmakers thought of each other’s interpretations. Some seemed to take it much more seriously than others, yet regardless, they all turn out silly since they are a cheaper representation of a classic.

-People are so creative. I cannot believe they came up with this many different ways to interpret a 15-second segment, all from the same movie. I loved how they used other forms of media to narrate their segment (not even an entire scene) in a creative way:
   -News channel reports
   -Techno music video remixes
   -Infomercials
   -All types of animation
   -Digital media: Paint, MUD text, Social networking

-Consumerism is displayed here, as many people used Star Wars merchandise such as actions figures and costumes for their scenes. On that, some people had a lot of resources and talent, and others did not. Does that affect how we view their level of fandom?

-Are the filmmakers all diehard fans of the original movie, or do they just like to make movies in general? Does that even matter? How do you even measure fandom?

-How do I feel about those who actually incorporated REAL footage or sound effects from the original film? Is that blasphemous and disrespectful? Is that cheating? Did the producers of this project have any rules, or was every interpretation allowed?

-Do we judge or categorize a movie based on the type of people who watch it? (ie: chick flicks) Is that good or bad? Is there innate social status tied to fandom of certain genres?

-In this movie, the fans are entirely controlling our perception of the narrative. Is that causing me anxiety?

-Some of the funniest parts were the incorporation of non-related pop-cultural references into the sequences, like Simpsons and Disney dolls. What does that say about us, and our love of—and dependency on—popular culture to make us laugh?

-SOUND:
-The constant non-diegetic orchestration unified the movie and attempted to keep me immersed in the world of the film.

-Dialogue format: original recording, subtitles, other languages, modernized colloquialisms, children’s book format, etc.

-The humming of the famous non-diegetic motifs made them diegetic, and got the most laughs. But WHY?

-How much enjoyment and satisfaction did the filmmakers feel for their 15 seconds of “fame”? 

-This project put all the workload on the fans, thus switching the relationship between PRODUCERS and CONSUMERS:
-The 1977 Original Film: Producers (the original makers and distributors) had to do all the work, while the consumers just had to buy it and watch it.

-The 2012 Fan-Based Film: Producers just had to distribute the clips to the consumers and piece them back together. The consumers had to do all the work. Thus the consumers became the producers, and the producers became the consumers. Though the consumers did return to their role, consuming their product in full, once the producers returned to their role, and produced the film.

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All of my thoughts relate to Jenkins’s main concepts: “Convergence” is the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior or media audiences who search to obtain entertainment. It involves technological, industrial, cultural, and social changes. It depends on the consumer’s active participation to seek out new information and make connections among different media content. This establishes a “Participatory Culture,” where everyone is interacting with each other according to a new set of rules and resources, built upon a “Collective intelligence”: no one knows everything but we all know something, and together as the consumers/participators, we become our own source of media power, and can co-produce within the world of converging media.

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